Monday, September 28, 2015

Fall Into Library Marketing

Marketing is the key to any successful library program so why not encourage your students to take a role in the process?  It has taken me a few years to learn to step back but and let the crucial student voice be heard.  I no longer refer to them as student aides to the rest of the school but I now introduce them as library staff members.  It's interesting how terminology can change one's frame of mind.  We have set our four goals as a district but my staff (me and the student library aides) and I try to integrate them into our school library programming.  Here are some cool collaborative marketing tools and displays designed for our Fall campaign via student voice.






In order to promote literacy in a variety of formats we will try and incorporate the promotion of our eContent whenever possible.  This was done in canva, printed out as a jpeg, framed, and placed on numerous counter tops.  My plans are to show students canva so they may make their own designs for their ePortfolios or blogs.




We took this project one step further and uploaded the jpeg into thinglink and added book trailers.  When classes came into the library to check out books we promoted our eBook via book trailers for this project.  It turned out to be a very successful James Dasher day with every item written by this author checked out!

The easiest type of display is to group some books, design a title, and give it some recognition. This was perfect for the American Chillers and Darren Shan books for this time of year.





We also have most of Darren Shan's books in eBooks so not only were we promoting this collection but also eContent use.




We bought these frames from Ikea and use them for almost every occasion. We save the wording so that they may be used for another year.  This makes it easier to concentrate on designing new flyers instead of redesigning the entire library for every season.
Of course the outside displays are very important. Is it welcoming?  Does it say, "Come in!"Although ours is very small, we try to be creative with colors, book promotion, and appealing design.





We can't forget the awesome posters that can be purchased.  We use large plexiglass poster holders to display since we are limited with wall and bulletin board space.







When I stepped away from the book display and leftover October items this is what my students designed.  They are creative with the few resources but they also take ownership of restocking the books and making sure the pumpkin is illuminated each day.






I would have to conclude that fall is one of my favorite time of year and I try and use display items that will take us through to Thanksgiving.  Scarecrows, colorful leaves, and catchy slogans help.  I take out the Halloween pumpkins and insert turkeys and Thanksgiving posters for November.  The same is done in December with snowflakes, snowmen, and penguins.  With some modifications much of it can stay up for January.

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