Friday, December 9, 2016

New eBook Marketing

The simple answer to our successful eBook program is directly related to marketing.  It's like any other program in education one must present, present, and present again.  My latest marketing strategy came after seeing a tweet about Destiny Discover QR codes.  I was so interested I contacted Follett and started thinking of ideas to make this enhance our eBook collection usage. That's when I decided to make flyers around some of the most popular books circulated at our school.  With the Destiny Discover app already downloaded on my smartphone I scanned the QR codes and was directed to the actual eBook in Destiny Discover.  All one needed to do was log into their account and the eBook was checked out.  How easy to have these flyers displayed in the hallways, bathrooms, classrooms, and cafeteria.  They can also be easily shared on social media. It will be interesting to see if these visuals will make an impact on our circulation statistics.  
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